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Event Details
Catalyzing Your Brand & Strategy Through Audience-Centric Communications
SESSION OBJECTIVES
Led by Bonfire CEO and Campaign Director, Gordon Rudow, in this session you will learn how to:
- Facilitate an audience-centric brand development or communication strategy process
- Create the most effective company stories, brand statements and mantras to enable a clear focus for employees
- Design communications processes and structures that enable rapid responses to external dynamics
- Benefit from templates that help ensure your messages are relevant by focusing on audience concerns in times of major change
DATE & LOCATION
Date: June 21, 2011
TIme: 8:30 am-12:30 pm
Location: Cox Enterprises: Atlanta Journal Constitution Building, The Auditorium
223 Perimeter Center Parkway
Atlanta, GA 30346
REGISTRATION FEES
Public: $75
Members of Sponsoring Organizations: $35
Cox Enterprises Employees: FREE
Please contact Bonfire or download the brochure for more information on the agenda, process and registration fees.
PAST PARTICIPANTS
- AutoNation
- Colgate-Palmolive
- Cushman & Wakefield
- Del Monte Foods
- eBay
- E*Trade
- Gap Inc.
- Genentech
- Harrah's Entertainment
- Land O'Lakes
- Life Technologies
- McKesson
- NASDAQ
- Nestlé USA
- Oracle
- Salesforce.com
- Starbucks
- Sun Microsystems
- SunPower
- Wells Fargo
When & Where
Atlanta Journal Constitution Building
223 Perimeter Parkway
Atlanta,
GA 30346
Tuesday, June 21, 2011 from 8:30 AM to 12:30 PM (ET)
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Hosted By
Bonfire Communications
Bonfire Communications is a multi-disciplinary agency that drives award-winning results through excellence in business strategy, communications planning, branding and media execution, serving some of the most reputable brands around the globe.
